I came across this ASICS commercial at the Barcelona Marathon Fair where I collected my BIB for tomorrow. The clip was shown on mega big screens and I am loving it 🙂
Saying that, the ASICS brand had never struck a cord with me when it comes to running. They seemed to take themselves a little bit to seriously, a bit like we are real athletes and compete against ourselves all the time and do this very, very seriously and all look really good while doing it. But with this commercial they captured what fascinates me about running, this becoming part of your environment, getting in touch with life and somehow connect to others on many levels. Well done, ASICS, its a real motivational clip for the race tomorrow!